This is Real Coffee



Choose Your Own Adventure

Signature Ethiopian Brazilian Muiraquitã


We started this company for people like us. People who enjoy nice things. Who love things that taste great, look great, are great, and have a great energy to them. We started off with just coffee, but as our team evolved and our passions, we also evolved the brand. While you see NXXT - Which stands for "Next Level" as our brand across our latest items, you also see "Shady Lion Coffee" on many things too. We started off as Shady Lion Coffee, and that will always remain our roots, but all good things change and so from our competition-grad Jiu Jitsu and MMA Rash Guards, to our everyday gear like hats and hoodies, or our Next Level journal for life, we are all about bringing you products that elevate your energy. - Derek LaCrone, Founder

La Jolla Vibe (Kona Line)


Most likely the coffee you drink is not very good and you don't even know it. It's ok, many of our customers were right where you are. Just trying to get a quick fix, not realizing that their whole coffee experience could be way better, from taste to smell to feel. We roast the highest quality beans with cup ratings (fancy coffee term) of up to the low. and mid 90's. Your coffee might score an 80 on a good day.

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Roasted fresh, mold free, no garbage

There's a lot of marketing gimmicks out there, and don't even get us started on people advertising their coffee as "gluten free," if it's not gluten-free then it's not coffee! LOL. Most of the stickers you see at the grocery store these days are paid for and it's almost like there's an "organic" and "local" mafia where if you buy into the club you can say your beef from Brazil was "Packaged locally." Don't fall for weak marketing gimmicks, coffee is coffee and there. is good coffee and there is coffee that's not as good. Our coffee is great and one of the most common things we hear. is "I didn't know coffee could taste like this." We know coffee, so from selecting the beans to roasting them and packing them at peak freshness, our whole process is dialed in to deliver you the best. Yes, your order is only roasted after you actually order it, so it's not sitting in a warehouse somewhere hoping you buy it. If you order it right now, we will roast it during our normal roasting hours of Monday through Friday and ship it to you as soon as it's degassed and packaged.

Signature Ethiopian

Our signature line

Shady Lion Ethiopian is a top 1% coffee bean on the planet. Choose your delivery settings, save, and relax. We'll do the rest.

The Royalty Subscription (2x bags)



I am in LOVE with this coffee! I am especially in love with the Shady Lio vanilla flavored coffee! The beautiful notes of freshly roasted coffee beans, enhanced with vanilla, cinnamon, and hazelnut, having me jump out of bed in the morning with a big smile on my face! I highly recommend this coffee to all my friends and family.


Amazing coffee... it's really smooth and naturally sweet. Changed my opinion on what good coffee at home is.


Shady Lion rocks. Seems like everything they do is high quality, I have their rashguard, coffee....and will probably just keep buying stuff they put out haha.

Mike G.